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Writing >> The Process Used with Clients

 

My Writing Process

  • Develop a relationship with the work
    • What’s the purpose of this work?  What do you need to accomplish with this work?
    • Who’s the audience?
    • What outcomes do you want?  I.e., what do you want people to do as a result of reading this?  How does this piece of work forward your career/mission?
    • What style/tone helps that happen?
    • Logistics: length, format, etc.
  • Develop a relationship with the topic, if it’s new to me
    • Interview the client
    • Read books.  What has been informing your thinking lately? Who are the gurus of this subject?
    • Read articles.  Who else is addressing this topic, recently?
    • Google the topic
    • Develop a macro-map of the topic
    • Focus the piece within it
  • Write
    • Develop an outline, if appropriate
    • Get feedback from the client
    • Write the first draft
    • Get feedback from the client
    • Edit and rewrite the second draft
    • Get feedback from the client
    • Add finishing touches
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